Head of Demand Generation

About the Company

Easygenerator is a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, we help organizations simplify knowledge sharing. We are an AI-first company, utilizing cutting-edge tools in both our products and internal workflows to drive high-impact results.

Responsibilities

• Own the end-to-end demand engine, including paid acquisition, organic growth, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps to deliver predictable marketing-sourced pipeline.
• Lead website structure, messaging, UX, landing pages, and CRO in partnership with Product Marketing.
• Manage a €2M+ budget allocation, optimizing for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow brand authority.
• Lead and mentor the paid, content, web, and design teams while establishing scalable experimentation frameworks.
• Own marketing-sourced pipeline targets and key revenue KPIs.

Requirements

• 5+ years of experience in B2B SaaS digital growth.
• 2+ years of experience in team leadership.
• Proven track record of driving pipeline growth and managing €2M+ budgets.
• Deep expertise in paid acquisition, CRO, and SEO/GEO.
• Hands-on experience with AI agents and agentic workflows (e.g., Claude or other LLM-based tooling) to automate marketing processes.
• Strong analytical skills and a commercially driven mindset.
• Ability to combine editorial judgment with digital design understanding.

Preferred Qualifications

• Experience working within SaaS companies in the €20M–€100M ARR range.
• International SaaS exposure.
• Experience collaborating closely with Product Marketing and Commercial teams.

Benefits

• Opportunity to work in an AI-first, high-growth environment.
• Fully remote work flexibility.
• Hands-on experience with cutting-edge AI tools and workflows.