Head of Demand Generation

Responsibilities

• Define and own Asana's global demand generation strategy for corporate and enterprise segments
• Architect integrated multi-channel programs targeting enterprise buying committees
• Build and operate always-on demand programs and campaign-specific bursts for product launches
• Lead the ABM strategy targeting high-priority accounts using intent-driven platforms
• Define attribution models and reporting frameworks for marketing contribution visibility
• Implement an AI-first approach to demand generation workflows and automation
• Lead, develop, and scale a high-performing demand generation team

Requirements

• Extensive experience in B2B demand generation within enterprise SaaS
• Proven track record owning marketing-sourced pipeline targets across AMER, EMEA, and APJ
• Deep hands-on expertise with ABM platforms such as 6sense or Demandbase
• High technical proficiency with Marketo, Salesforce, and BI tools like Tableau
• Experience scaling demand generation functions during significant company growth or repositioning
• Strong analytical skills in MQL-to-SQO conversion and multi-touch attribution
• Proven people leadership experience in a cross-functional environment

About the Company

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster.