Head of Demand Generation

Responsibilities

• Own the comprehensive demand generation strategy, execution, and results in alignment with company priorities and target audiences.
• Lead and scale demand generation programs across paid media, digital, field, events, webinars, and ABM.
• Implement a data-driven approach to identify high-quality leads and upsell opportunities, nurturing them through the funnel to drive sustainable conversions.
• Create multi-channel, multi-touch campaigns tailored to specific segments, geographies, and personas across the entire client journey.
• Oversee event and conference strategies, ensuring alignment with brand objectives and optimizing them for lead generation and engagement.
• Manage and allocate budgets across digital marketing channels, including paid search, social media, email, content marketing, and SEO/AEO.
• Measure performance using robust KPI tracking and analytics to optimize campaign effectiveness and adjust strategies.
• Build, lead, and mentor a high-performing team of marketing professionals.

Requirements

• 10+ years of experience in demand generation roles with a proven track record of driving revenue growth in a B2B SaaS environment.
• Experience building a demand generation function and team from the ground up.
• Extensive expertise in digital marketing channels, including paid search, social media, email, content marketing, and display advertising.
• Proven experience leading industry and hosted event and conference strategies.
• Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities.
• Demonstrated ability to lead high-performing teams and foster a culture of innovation and results-driven execution.

Preferred Qualifications

• Experience marketing into the financial services vertical.
• Experience working within a global data or AI platform environment.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data, and consulting partners to power end-to-end investment operations across firms of all sizes and complexity.