Head of Creative

About the Company

Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car.

Responsibilities

• Set the creative bar and own quality and executional direction across all tiers of work
• Lead the brand narrative and visual identity end-to-end, partnering with Product Design
• Run a high-velocity studio using a tiered production model and AI-driven processes
• Own the AI creative strategy to embed tools into daily workflows for productivity
• Drive commercial performance by connecting creative decisions to growth metrics
• Build a culture of excellence by coaching and developing the in-house studio team
• Direct external partners and agencies to ensure impactful, sign-off-ready work
• Partner with Creative Operations on budgets, resourcing, and timelines

Requirements

• Proven experience as a Head of Creative or equivalent at a scaled consumer, D2C, or marketplace business
• Strong portfolio demonstrating brand-building craft and measurable impact across performance and social channels
• Track record of leading in-house teams and managing external agency relationships
• Experience operating a tiered creative delivery model (flagship work vs. agile high-volume content)
• Commercial mindset with ability to connect creative to performance metrics
• AI-native approach with a working POV on AI creative tooling
• Confident, low-ego leadership style capable of operating as a peer to senior stakeholders
• Ability to balance strategic vision with hands-on creative authority
• B2B marketing experience is a plus