Head of Consumer Insights

Responsibilities

• Lead the organization’s human-centered understanding of consumers to shape brand, portfolio, innovation, and commercial strategy
• Create and maintain foundational consumer understanding including Demand Spaces, segments, and category behaviors
• Convert consumer insight into clear audience targets for media planning and partner with agencies on targeting
• Set campaign success metrics including reach, engagement, brand lift, and ROI
• Develop best-practice methodologies for research, synthesis, and storytelling
• Uncover emerging consumer tensions, cultural shifts, and behavioral patterns
• Act as a strategic partner to Category, Brand Marketing, and commercial teams
• Build and develop skills, tools, and frameworks for a modern Insight team

Requirements

• Deep expertise in consumer insight, market research, and brand strategy
• Strong experience shaping brand, portfolio, and innovation strategy through insight
• Experience translating insight into media strategy and audience targeting
• Strong understanding of segmentation and campaign measurement (tracking, attribution, MMM)
• Proven ability to work with media agencies on effectiveness frameworks
• Skilled storyteller with strong stakeholder influence in a matrix organization
• Experience leading small, high-impact insight teams

Benefits

• 27 days’ annual leave plus bank holidays with option to buy or sell leave
• Pension with minimum 4% employee and 11% company contribution
• Company-funded Private Medical Insurance (Bupa)
• 24/7 confidential Employee Assistance Programme and Mental Health First Aider network
• Access to flexible benefits platform including travel insurance and retail vouchers
• Opportunities to participate in Anglo American share schemes
• Employee discounts and onsite benefits where available

About the Company

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.