Head of Branding

Responsibilities

• Formulate and execute integrated marketing strategies and growth campaigns to achieve high-growth targets and departmental KPIs.
• Oversee all marketing execution, including 360-degree campaigns, advertising creative, media channel development, influencer marketing, and offline initiatives.
• Identify market opportunities to increase brand awareness and build trust for moomoo within the Japanese market.
• Track and analyze branding performance to measure the effectiveness of all campaigns.
• Collaborate closely with global headquarters to provide feedback from Japanese customers and ensure alignment with corporate identity.
• Work with legal and compliance teams to ensure all marketing activities adhere to local laws and regulations.
• Lead and inspire the marketing team by setting performance goals, providing guidance, and fostering a creative environment.

Requirements

• 10+ years of brand management experience.
• Background in the Fintech, finance, or internet industry.
• Deep knowledge of the Japanese financial market and user behavior.
• Strong existing network with local media, advertising agencies, and KOLs.
• Native Japanese language skills.
• Proficiency in English or Chinese to facilitate communication with global headquarters and local teams.
• Proven ability to translate brand vision into actionable strategic steps.
• Result-oriented mindset with experience in data-driven brand optimization and crisis communication.

Preferred Qualifications

• Experience in localizing foreign brands for the Japanese market.
• Direct practical experience within the financial services industry.

Benefits

• Full-time permanent employment with a 3-month probationary period.
• Flexible working hours with core time from 10:00 to 16:30.
• Full commuting allowance.
• Over 120 days of annual leave, including weekends, public holidays, and year-end/New Year breaks.
• Comprehensive social insurance (Health, Pension, Employment, and Workers' Compensation).
• Paid annual leave starting at 15 days in the first year.

About the Company

moomoo is a next-generation financial information and online securities trading platform. As part of the NASDAQ-listed Futu Holdings Limited, we provide advanced financial technology to over 25 million users across seven countries. Our mission is to make investing easier and not alone, aiming to become an influential global financial services platform.