Head of Brand

About the Company

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead.

Responsibilities

• Define Primer's narrative and position within the broader education ecosystem
• Craft brand norms including voice, language, and visual identity standards
• Build systems to ensure consistent brand experience across hundreds of local campuses
• Create operating systems for public-facing artifacts to ensure consistency without bottlenecks
• Partner with Growth, Admissions, and Product teams to establish messaging and creative standards
• Lay the groundwork for employer brand and PR efforts

Requirements

• Proven experience as a brand leader building aspirational yet accessible brands
• Strong background in building scalable systems and operating models
• Exceptional writing and editing skills with high aesthetic taste
• Experience working effectively in resource-constrained environments
• Ability to establish and enforce brand standards across diverse teams