Head of Brand Marketing

Responsibilities

• Develop and execute comprehensive B2C marketing strategies to drive lead generation, client acquisition, and retention
• Oversee digital marketing campaigns including PPC, SEO, email, social media, and affiliate marketing
• Align marketing messaging with product and support teams to achieve business objectives
• Execute content marketing initiatives such as thought leadership and product showcases
• Manage and enhance organic marketing channels for brand visibility
• Build a data-driven strategy focused on measuring campaign performance and ROI
• Lead hands-on execution of marketing initiatives and solve operational problems
• Build and develop a high-performance marketing team

Requirements

• 4+ years of proven marketing experience in cybersecurity, software, or B2C SaaS
• Experience targeting the North American market (USA and Canada)
• Deep understanding of digital marketing, lead generation, and influencer strategies
• Proven ability to operate in a 0 to 1 environment and establish marketing foundations from scratch
• Hands-on experience managing budgets and optimizing high-ROI initiatives
• Strong leadership and communication skills
• In-depth understanding of the cybersecurity landscape and emerging trends

About the Company

MagicMinds is looking for a Head of Brand Marketing to drive growth for individuals, families, and businesses concerned about cybersecurity in the USA and Canada.