Head of Brand & Content

About the Company

Lapel is building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale throughout the entire customer lifecycle. We are building a new category of software to help software companies serve people better through hospitality at scale.

Responsibilities

• Develop and maintain Lapel’s brand voice and positioning across every external surface
• Shape how the market understands and talks about a new category of software
• Write content that builds Lapel's public presence
• Translate complex product concepts into sharp, compelling external content
• Own the marketing engine across written, video, and launch formats
• Support frequent product launches with structured narratives and polished assets
• Brief and manage freelance writers, designers, and video editors
• Operate as a close creative partner to the founders

Requirements

• 3+ years of experience owning brand, content or narrative at a tech company
• Genuinely compelling writing skills
• Strong strategic instincts connecting product, market, and culture
• Understanding of online attention and founder/operator interests
• High bar for taste and aesthetic quality
• Experience executing end-to-end across launches and content systems
• Ability to develop POVs on behalf of the team
• Ability to thrive with high ownership and little infrastructure

Benefits

• Competitive salary + meaningful early-stage equity
• Full benefits: medical, dental, vision, 401(k), and commuter benefits
• Generous time off and coordinated team-wide breaks
• Daily lunch and dinner provided, in-office snacks, and health & wellness benefits
• Regular off-sites and a culture of action