Head of Brand and Marketing

Responsibilities

• Lead end-to-end brand, growth, performance, and lifecycle marketing strategies for Rahal and Rahal eSIM
• Define brand positioning, architecture, messaging frameworks, and visual identity guidelines
• Own customer acquisition, retention, and engagement strategies across paid media channels including Meta, Google, TikTok, and Snapchat
• Build and scale a high-performing in-house marketing organization and manage external agencies and partners
• Oversee content, social media, and community engagement strategies to drive travel-first storytelling
• Develop best-in-class CRM capabilities, including segmentation, personalization, and automation
• Drive a performance culture through data-driven experimentation, budget forecasting, and ROI management
• Lead PR, external communications, and reputation management to build regional visibility

Requirements

• 15+ years of experience in brand, growth, performance, and digital marketing
• Proven leadership experience in high-growth startups or tech companies (travel, e-commerce, fintech, or telecom preferred)
• Demonstrated success in scaling customer acquisition and consumer brands
• Strong analytical mindset with deep understanding of marketing metrics and attribution
• Experience with regional consumer behavior and digital ecosystems
• Exceptional communication, storytelling, and stakeholder management skills
• Entrepreneurial mindset with the ability to thrive in fast-paced environments

Preferred Qualifications

• Experience in travel-tech, mobility, or connectivity products
• Proven track record with app growth and subscription-based digital products

About the Company

Rahal is building the future of travel across the Middle East, creating seamless, tech-enabled experiences for modern travelers. From flights and stays to digital connectivity via Rahal eSIM, we aim to be the most trusted travel companion for regional and global explorers.