GTM Solutions, Practice Lead

About the Company

Legora is redefining how legal work gets done. We provide an AI-native workspace that allows legal professionals to move faster and operate with sharper precision by analyzing thousands of documents in minutes and powering end-to-end workflows.

Responsibilities

• Own solutions positioning across core areas like drafting, review, research, diligence, and knowledge
• Build practice and workflow playbooks for specific legal functions and in-house segments
• Develop segment strategies to ensure product narratives are unique and relevant to different buyer types
• Drive GTM execution, including launch motions, sales narratives, and enablement materials
• Partner with sales leadership on strategic deals and create battle cards and customer-facing assets
• Create thought leadership and external storytelling in collaboration with Growth and Demand Gen teams
• Align with Product, Sales, and Customer-facing teams on solutions priorities

Requirements

• 6–8+ years in product marketing with experience in solutions, vertical, or practice-area GTM
• Deep experience marketing AI, SaaS, or workflow products to enterprise or professional services buyers
• Proven track record of creating distinct solution narratives from a single product
• Demonstrated ability to partner with sales on strategic deals
• Exceptional writing and storytelling skills
• Ability to operate with conviction in ambiguous environments

Preferred Qualifications

• Experience marketing specifically to the legal industry