GTM Engineering Lead

Responsibilities

• Build and operate the intent signal stack across website activity, paid engagement, and social activity
• Surface and prioritize high-conviction target accounts weekly
• Design enrichment and research workflows to generate account briefs at scale
• Own the workflow layer for scoring, routing, and trigger-based outbound using tools like Clay and LLM APIs
• Build and run personalized outbound programs from founder and AE inboxes
• Stand up a repeatable experimentation engine across messaging and channel mix
• Track performance from signal to meeting to pipeline with clear reporting
• Partner with Sales to improve lead handoff and account coverage

Requirements

• 4+ years of experience in growth, demand generation, or GTM engineering in B2B SaaS
• Hands-on experience with Clay, LLM APIs, enrichment providers, and CRM platforms
• Technical fluency in data, automation, prompt workflows, and APIs
• Proven ability to turn fragmented intent signals into structured outbound execution
• Experience running highly personalized outbound motions for enterprise accounts
• Strong copy and messaging instincts for human-centric outbound
• High ownership mindset and bias for action

Preferred Qualifications

• Experience supporting founder-led or executive-led outbound motions
• Familiarity with enterprise marketing buyers in Fortune 500 companies
• Experience with signal-based GTM tools like LinkedIn Sales Navigator, Common Room, 6sense, or Apollo

Benefits

• Meaningful equity and competitive salary
• Comprehensive health, dental, and vision coverage
• Fast-paced environment with autonomy and ownership
• Real impact with zero bureaucracy

About the Company

Gradial helps marketers and creatives move from idea to execution faster by automating website updates, design system migrations, and content optimization while preserving brand integrity.