GTM Engineer

About the Company

Conversion is building the AI-native marketing automation platform for modern software companies. We’ve raised over $28 million from top investors and are growing quickly, powering go-to-market for over 4,000 customers.

Responsibilities

• Design and build scalable systems for prospecting, enrichment, and outreach
• Craft copy and sequences across cold email, LI, partners, and marketing nurture
• Implement and utilize intent signals for warm outbound efforts
• Build ICP models and segmentation logic to ensure GTM efforts are focused on high-fit accounts
• Partner with marketing to enable ads, events outreach, nurture sequences, and special projects
• Evaluate, implement, and optimize vendors across the entire GTM stack
• Create workflows and systems that enable sales and marketing automation at scale
• Equip SDRs with creative playbooks, target ICP lists, and the right tooling

Requirements

• Technical familiarity with GTM & automation tools (Salesforce, HubSpot, Marketo, Clay, Zapier, Gong, Apollo, Instantly, APIs, webhooks, etc.)
• Ability to work in a high-intensity, in-person team environment
• Ability to manage both technical system debugging and high-level GTM strategy
• Strong interest in complex GTM problems and creative outbound solutions