GTM Director North America

About the Company

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

Responsibilities

• Define product positioning, value propositions, and messaging frameworks by vertical, segment, persona, and channel
• Define target segments, buyer personas, and priority verticals to guide BDR targeting
• Support enterprise opportunities with deal strategy, positioning, and RFP response structuring
• Build sales playbooks, battlecards, and enablement materials for AEs and BDRs
• Track competitors and market dynamics to maintain positioning frameworks
• Translate market feedback from prospects and customers into inputs for product development
• Plan and run lifecycle and reactivation campaigns in collaboration with marketing and sales

Requirements

• 5+ years of experience in business development, growth marketing, product marketing, or GTM strategy
• 3+ years of experience in a niche industry (e.g., financial crime, construction, aviation)
• Ability to translate technical products into clear commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Based in the Bay Area with the right to work in the USA (no visa sponsorship available)
• Willing and able to travel up to 30% of the time

Preferred Qualifications

• Experience in enterprise sales processes
• Experience in fintech, compliance technology, fraud prevention, or data infrastructure
• Experience supporting enterprise RFP processes
• Experience working with regulated financial institutions

Benefits

• Relocation support offered
• Housing subsidy for those living within 1 mile of the office
• Leadership position with direct exposure to leadership
• Equity from day 1 at a Y Combinator startup