GTM Associate

About the Company

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

Responsibilities

• Define product positioning and value propositions
• Create messaging frameworks by vertical, segment, persona, and channel
• Define target segments, buyer personas, and priority verticals
• Support enterprise opportunities with deal strategy and positioning
• Help structure RFP responses and requirement definitions
• Build sales playbooks, battlecards, and enablement materials
• Track competitors and market dynamics
• Gather market feedback to inform product development
• Plan and run lifecycle and reactivation campaigns

Requirements

• Based in the Bay Area with the right to work in the USA
• 3 years of experience in business development, growth marketing, product marketing, or GTM strategy, or a STEM bachelor's degree from a top university
• Ability to translate technical products into clear commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Willing and able to travel up to 30% of the time

Preferred Qualifications

• Experience in enterprise sales processes
• Experience in fintech, compliance technology, fraud prevention, or data infrastructure

Benefits

• Relocation support offered
• Housing subsidy for those living within 1 mile of the office
• Equity from day 1
• Direct exposure to leadership