Growth Specialist

About the Company

isaac is the largest financial solutions platform designed for schools. We empower institutions by offering guaranteed revenue and providing more payment flexibility for families, helping over 2,000 schools manage their finances more effectively.

Responsibilities

• Define strategy, execute, and monitor paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to generate qualified leads
• Allocate budget by channel and optimize campaigns for performance
• Configure, review, and monitor marketing automations in HubSpot (forms, workflows, scoring, nutrition, segmentation)
• Structure and maintain CRM setup for lead capture and distribution
• Analyze campaign performance, generate reports, and propose continuous improvement plans based on data
• Collaborate with Content and Inside Sales teams to ensure message consistency
• Support retargeting and lead re-engagement strategies
• Monitor funnel conversion metrics including CPL, CAC, ROI, and conversion rates

Requirements

• Degree in Administration, Engineering, Economics, or related fields
• Proven experience with performance-focused paid media
• Experience with HubSpot
• Strong analytical capacity to transform data into practical actions
• Experience defining KPIs and monitoring results
• Ability to prioritize multiple work fronts simultaneously

Benefits

• Meal and/or food allowance
• Health and dental insurance
• Transportation vouchers
• Extended maternity and paternity leave
• Childcare assistance
• Wellness partnerships (Wellhub and Zenklub)
• Education incentives
• Flight discounts
• Pet health insurance partnership
• Access to Arco educational materials for employees' children
• Partnerships for MBA and Post-Graduation