Growth Marketing Specialist

About the Company

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS, Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships.

Responsibilities

• Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit
• Build and test landing pages and funnels to maximize conversion rates
• Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud
• Conduct A/B tests on ad creative, landing pages, and email campaigns
• Monitor campaign performance using Google Analytics and platform-specific dashboards
• Manage advertising budgets and maintain target cost-per-acquisition goals
• Create performance reports with actionable insights and recommendations

Requirements

• 2+ years of hands-on experience with paid digital advertising
• Proven track record of managing ad budgets of $10K+ per month
• Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud
• Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
• Strong analytical skills with ability to interpret campaign data
• Experience with A/B testing and conversion rate optimization
• Understanding of customer acquisition costs and lifetime value metrics

Preferred Qualifications

• Google Ads and Facebook Blueprint certifications
• Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)
• Knowledge of marketing automation and lead nurturing
• Background in education, healthcare, or service-driven marketing
• Familiarity with attribution modeling and multi-touch attribution
• Experience with programmatic advertising
• Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist)