Growth Marketing Specialist

Responsibilities

• Execute and support paid media campaigns across assigned markets, including setup, QA, launch, monitoring, and optimization.
• Manage day-to-day operations across platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Implement campaign structures, audience targeting, bidding strategies, and budget allocations based on growth plans.
• Monitor core KPIs including CAC, ROAS, LTV, and conversion rates to identify optimization opportunities.
• Coordinate performance creative workflows, including briefing, asset trafficking, and localization with regional stakeholders.
• Support structured testing roadmaps for creative, audiences, landing pages, and platform features.
• Maintain campaign documentation, tracking standards (UTMs), and reporting processes to ensure data accuracy.
• Partner with analytics and data science teams to validate campaign data and troubleshoot reporting discrepancies.

Requirements

• 2-5 years of experience in performance marketing, growth marketing, or digital marketing operations.
• Hands-on experience executing paid media campaigns on platforms like Google Ads, Meta Ads, or TikTok Ads.
• Strong campaign operations skills, including setup, trafficking, QA, and budget pacing.
• Ability to analyze complex data and translate performance results into actionable optimization insights.
• Proficiency with spreadsheets, dashboards, and reporting tools (e.g., Excel, Google Sheets, Looker, or Tableau).
• Professional fluency in English.

Preferred Qualifications

• Experience with e-commerce specific marketing platforms and tools.
• Exposure to incrementality measurement, geo testing, or attribution analysis.
• Professional fluency in Spanish or Portuguese.
• Bachelor’s Degree in Business or a related field.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan eligibility.
• Paid time off and paid sick leave.
• Paid holidays throughout the calendar year.
• Eligibility for Restricted Stock Units (RSUs) and annual bonuses based on performance.

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries.