
Posted 3 days ago
Growth Marketing Manager
Rapid7Growth Marketing Manager
Requirements
4-6 years B2B marketing experience, Experience in technology or cybersecurity, Pipeline generation expertise, Proficiency in Marketo, Salesforce, 6Sense, Demandbase, or Tableau, Strong project management skills, Analytical thinking
Skills
SalesforceMarketingDigital MarketingB2B
About the role
Responsibilities
- Execute pipeline generation and revenue marketing programs across the West Territory, including field events, tradeshows, and webinars.
- Partner with Sales and SDR teams to optimize lead handoff processes and strengthen marketing-to-sales alignment.
- Localize and activate global campaigns for regional audiences in collaboration with ABM and Global Marketing teams.
- Develop sales enablement materials such as campaign briefs, monthly toolkits, and follow-up templates to support revenue acceleration.
- Track, analyze, and report on campaign performance using data-driven insights to identify optimization opportunities.
- Act as the primary marketing liaison for the West territory, coordinating with Sales Leadership and Partner Marketing.
Requirements
- 4-6 years of B2B marketing experience, ideally within the technology or cybersecurity sectors.
- Proven track record in pipeline generation and executing integrated campaigns across digital, live, and virtual channels.
- Proficiency with marketing automation and CRM tools, such as Marketo and Salesforce.
- Experience with analytics and intent data platforms like 6Sense, Demandbase, or Tableau.
- Strong project management skills with the ability to manage multiple programs simultaneously in a fast-paced environment.
- Analytical mindset with the ability to use data to guide strategic decisions.
- Excellent written and verbal communication skills for cross-functional collaboration.
About the Company
Rapid7 is a cybersecurity leader dedicated to creating a secure digital world. For over 20 years, we have helped more than 11,500 customers protect themselves against bad actors and evolving threats through our innovative Command Platform and managed services. We foster a dynamic, collaborative workplace where new ideas are welcomed and employees are empowered to solve the toughest challenges in security.
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Rapid7 · Boston
