Growth Marketing Manager, Lifecycle/Email

About the Company

Flux is building the world's first AI hardware engineer. Our platform enables anyone to go from idea to manufacturable board using natural language prompts, democratizing the electronic design automation market.

Responsibilities

• Own lifecycle marketing across onboarding, activation, trial education, retention, and reactivation
• Build segmented user journeys based on behavior, lifecycle stage, and product usage
• Create and test campaigns across email, in-product messaging, and nurture sequences
• Own end-to-end email execution including strategy, copy, layout, QA, and measurement
• Partner with product and growth engineering to improve onboarding and trial quality
• Define and track lifecycle metrics such as activation, conversion, and retained usage
• Build repeatable lifecycle systems and improve segmentation, triggers, and deliverability

Requirements

• Experience owning lifecycle, growth, email, activation, or PLG programs
• Strong understanding of PLG funnels and self-serve user journeys
• Excellent email craft including copywriting, sequencing, and testing
• Ability to work with behavioral data, segmentation, and experimentation
• Clear, direct writing style for technical audiences
• Strong product judgment and user empathy
• Ability to operate in ambiguity and build systems from scratch
• Scrappy, entrepreneurial growth mindset

Preferred Qualifications

• Experience at a PLG, devtools, AI, or technical SaaS company
• Experience marketing to engineers, developers, or hardware teams
• Hands-on experience with lifecycle tools, product analytics, or marketing automation
• Experience improving trial activation and retention
• Experience with deliverability and domain reputation