Growth Marketing Manager

About the Company

Kalshi is building the next generation of financial markets — where people can trade on what they think will happen. From economic events to cultural trends, Kalshi lets traders take positions on real-world outcomes. Our mission is to make trading events as natural and intuitive as trading stocks.

Responsibilities

• Own paid acquisition across channels like Google, Meta, YouTube, affiliates, and influencer partnerships
• Test, learn, and scale through continuous experiments across creatives, landing pages, and audience segments
• Partner cross-functionally with product, lifecycle, and data teams to optimize onboarding and retention flows
• Develop high-impact campaigns connecting real-world events to trading opportunities
• Analyze performance across every stage of the funnel and report growth metrics to leadership
• Move fast by testing ideas weekly and doubling down on what works

Requirements

• 6+ years in growth or performance marketing, ideally in fintech or consumer trading
• Deep experience managing digital acquisition programs (paid search, social, programmatic, affiliates, or influencers)
• Strong understanding of user funnels, attribution, and experimentation frameworks
• Experience with A/B Testing and lift measurement
• SQL knowledge
• Analytical mindset comfortable digging into data
• Experience working with creative, data, and product teams
• A bias for action and ability to thrive in ambiguous environments

Preferred Qualifications

• Experience working with AI in a marketing context
• Experience marketing to retail investors or active traders
• Familiarity with event-driven trading or prediction markets
• Comfort working in a regulated or compliance-driven environment
• Interest in financial markets, news, and real-world events