Growth Marketing Manager

Responsibilities

• Lead paid acquisition and performance media growth across North American markets.
• Manage full-funnel paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Optimize campaigns against key business goals including CAC, ROAS, LTV, and contribution margin.
• Develop budget allocation strategies across markets, channels, and funnel stages.
• Lead performance creative testing and partner with creative teams to iterate on static ads, short-form video, and UGC-style assets.
• Build and manage structured testing roadmaps for bidding strategies, audiences, and landing pages.
• Analyze performance by market, channel, and customer segment to identify scaling opportunities.
• Lead measurement efforts including incrementality, geo testing, lift studies, and media mix modeling.
• Manage relationships with media platforms and performance agencies to drive campaign excellence.

Requirements

• 7+ years of experience in performance marketing, growth marketing, or digital acquisition.
• Deep hands-on expertise in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Proven track record of managing large-scale paid media budgets.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, and payback periods.
• Experience with incrementality measurement (geo tests, lift studies, or holdout tests).
• Professional fluency in English is required.
• Experience in eCommerce, retail, or mobile app businesses is highly preferred.

Preferred Qualifications

• Professional fluency in Spanish or Portuguese.
• Experience with analytics and BI tools such as Looker, Tableau, or Google Analytics.
• Bachelor’s Degree in Business or a related field.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan eligibility.
• Paid time off and paid sick leave.
• Paid holidays throughout the year.
• Eligibility for Restricted Stock Units (RSUs) and annual bonuses.

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries.