Growth Marketing Manager

Responsibilities

• Lead paid acquisition and performance media growth across key EU markets, focusing on scaling efficient customer acquisition and improving ROAS.
• Own the full-funnel paid media process, including high-level strategy and hands-on execution such as campaign setup, ad trafficking, and daily optimization.
• Manage paid media campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Develop budget allocation strategies across markets, channels, and funnel stages based on performance and incrementality.
• Lead performance creative testing and partner with creative teams to iterate on static ads, short-form video, and UGC-style assets.
• Analyze campaign performance by market, channel, and audience to identify opportunities for scale and efficiency.
• Lead measurement efforts including attribution, incrementality, geo testing, and lift studies.
• Manage relationships with media platforms and performance agencies to drive improved results and access to beta opportunities.

Requirements

• 7+ years of experience in performance marketing, growth marketing, or digital acquisition, preferably in eCommerce or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple EU markets.
• Deep platform expertise in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, and cohort performance.
• Proven experience with incrementality measurement, such as geo tests, conversion lift studies, or holdout tests.
• Professional fluency in English is required.

Preferred Qualifications

• Professional fluency in German, French, Italian, Polish, or other European languages.
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, or Amplitude.
• Bachelor’s Degree in Business or a related field.

Benefits

• Comprehensive medical, dental, vision, and basic life insurance programs.
• 401(k) eligibility.
• Paid time off and paid sick leave.
• Potential for Restricted Stock Units (RSUs) and annual bonuses based on performance.

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries.