Growth Marketing Manager

Responsibilities

• Lead paid acquisition and performance media growth across key EU markets by managing full-funnel campaigns.
• Manage paid media campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Optimize campaigns against business goals such as new customer acquisition, revenue, ROAS, CAC, LTV, and contribution margin.
• Develop budget allocation strategies across markets, channels, and funnel stages based on performance and incrementality.
• Lead performance creative testing and partner with creative teams to iterate on static ads, short-form video, and UGC-style assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, and landing pages.
• Analyze campaign performance by market, channel, and customer segment to identify scale opportunities.
• Lead measurement efforts including attribution, incrementality, geo testing, and lift studies.
• Manage relationships with media platforms and performance agencies to drive improved results and access to beta opportunities.

Requirements

• 7+ years of experience in performance marketing, growth marketing, or digital acquisition.
• Hands-on experience managing paid media campaigns across multiple EU markets.
• Deep platform expertise in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, and payback periods.
• Proven experience with incrementality measurement (e.g., geo tests, conversion lift, or holdout tests).
• Professional fluency in English.

Preferred Qualifications

• Professional fluency in German, French, Italian, or Polish.
• Experience in eCommerce, retail, consumer technology, or health and wellness industries.
• Experience with analytics and BI tools such as Looker, Tableau, or Google Analytics.
• Bachelor’s Degree in Business or a related field.

Benefits

• Comprehensive programs designed to help employees and families stay healthy and plan for the future.
• Flexible options and upgrades designed with security and protection in mind.

About the Company

iHerb is the world’s largest eCommerce platform dedicated to vitamins, minerals, supplements, and other health and wellness products. For more than 25 years, we have been making it simple for people all over the world to purchase high-quality products, shipping over 50,000 items from 1,800+ brands to customers in over 180 countries.