Growth Marketing Manager, Enterprise

Responsibilities

• Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists in partnership with Sales and SDR leadership
• Manage Demandbase for segmentation, intent monitoring, and campaign orchestration
• Drive HubSpot workflow builds, nurture tracks, lead scoring, and campaign tracking
• Maintain data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate attribution
• Execute enterprise paid media strategy across Google Ads, LinkedIn, and programmatic channels
• Partner closely with SDR and Sales teams to ensure seamless lead handoff and provide campaign context for outreach
• Build and manage campaign reporting dashboards to connect marketing activity to pipeline and revenue

Requirements

• 5-8 years in B2B growth marketing or demand generation, ideally within SaaS or enterprise technology
• Proven experience building and running account-based marketing (ABM) programs
• Hands-on proficiency with HubSpot, Salesforce, Demandbase, and ZoomInfo
• Experience managing in-house paid media budgets and optimizing performance
• Strong analytical skills with the ability to translate data into strategic recommendations
• Ability to work in a hybrid capacity (4 days in-office in Boston, MA)

Preferred Qualifications

• Experience marketing to complex enterprise audiences in verticals such as healthcare, retail, or critical infrastructure
• Familiarity with AI and emerging marketing tools to enhance personalization and scale

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off and paid parental leave
• Medical, Dental, and Vision plans
• Fitness programs and emotional/mental wellness support
• Learning and development programs
• Employee Resource Groups (ERGs)

About the Company

Axon is on a mission to Protect Life. We are building an ecosystem of devices and cloud software to address society’s most critical safety and justice issues. We value ownership, curiosity, and candor, working together to create a safer world.