Growth Marketing Manager, Email and Lifecycle

About the Company

Arena is the platform for evaluating how AI models perform in the real world. Founded by researchers from UC Berkeley's SkyLab, we're on a mission to measure and advance the frontier of AI for real-world use, and to build the foundation for everyone to understand, shape, and benefit from it.

Responsibilities

• Own and scale Arena's email and lifecycle strategy across onboarding, activation, retention, and re-engagement
• Design and execute multi-channel lifecycle programs (email, in-product messaging, and notifications)
• Build segmentation and personalization frameworks rooted in behavioral data and user intent
• Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure
• Develop and run A/B and multivariate tests across subject lines, content, timing, and frequency
• Analyze campaign and funnel performance and translate findings into strategic recommendations
• Write compelling, on-brand copy across all lifecycle touchpoints
• Work cross-functionally to align lifecycle efforts with product launches and growth initiatives

Requirements

• 5+ years of experience in lifecycle, email, or CRM marketing
• Experience at a product-led growth or developer-focused company
• Proven track record optimizing lifecycle programs for activation and retention
• Strong copywriting skills for technical and non-technical audiences
• Hands-on experience with marketing automation platforms like Customer.io, Braze, or HubSpot
• Data-driven approach with ability to run A/B tests and pull own data
• Experience partnering with Product and Engineering on infrastructure
• Knowledge of email deliverability, list hygiene, and compliance (CAN-SPAM, GDPR)

Preferred Qualifications

• Experience marketing to developer, research, or technical audiences
• Familiarity with the AI/ML landscape and evaluation concepts
• Experience using AI tools and agents to scale output
• Ability to build and iterate on v1 programs quickly