Growth Marketing Manager

Responsibilities

• Own paid performance across search and social from strategy through daily execution and optimization
• Manage spend against pipeline and efficiency targets and make allocation calls
• Own web conversion rate optimization across landing pages and on-site experience
• Drive backlinking and earned-visibility strategies to build domain authority
• Support ABM programs with personalized targeting and experimental optimization
• Manage organic social across company pages and executive amplification
• Collaborate with Content Marketing to run in-house PR programs and press releases
• Track and report on performance, social, and PR metrics using a clear measurement framework
• Utilize GTM stack including HubSpot, Clay, Common Room, 6sense, Salesforce, and Google Analytics

Requirements

• 5-7 years in growth, performance, or social marketing
• Hands-on experience owning paid channels and managing spend
• Data-first, experiment-based mentality with strong hypothesis testing skills
• AI-first approach using tools like Claude and Codex to automate and scale output
• Expertise in web CRO and earned-visibility tactics like backlinking
• Experience running in-house PR with strong writing and news sense
• Proficiency with HubSpot, Clay, Common Room, 6sense, Salesforce, Google Analytics, Google Tag Manager, Scrunch, and Ahrefs
• Strong project management and communication skills