Growth Marketing Manager

Responsibilities

• Develop and implement integrated marketing strategies across multiple platforms to drive pipeline growth.
• Manage end-to-end campaign execution, including planning, launching, and analyzing performance.
• Design and execute targeted email marketing campaigns tailored by persona and account type.
• Create and manage digital marketing channels including Google, YouTube, social media, and industry marketplaces.
• Lead communication strategies for industry events, trade shows, and virtual events to maximize engagement.
• Collaborate closely with Sales and SDR teams to create unified outreach plans and maximize lead capture.
• Utilize data-driven insights and KPIs to assess campaign effectiveness and provide recommendations to management.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a relevant field.
• 4+ years of B2B marketing experience in growth, demand generation, or performance marketing.
• Proven track record of managing successful multi-channel campaigns.
• Proficiency with marketing tools including Salesforce, Marketo, and Salesloft.
• Experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Strong copywriting skills and the ability to utilize AI to scale personalized messaging.
• Exceptional project management and cross-functional collaboration skills.

Preferred Qualifications

• Experience in B2B SaaS or a fast-paced startup environment.
• Background in the hospitality or hotel technology industry.

Benefits

• Competitive cash compensation including a fixed annual salary and monthly performance-based bonus.
• Stock option grants.
• Canary Days: Monthly company-wide days off to recharge.
• Self Improvement Club: Monthly budget to support personal goal achievement.
• Professional Development budget for cross-functional learning.
• Travel reimbursement for visiting company offices and credits for stays at partner hotels.

About the Company

Canary Technologies is changing the game for hotels with modern software powered by a hospitality-specific AI platform. Utilized by over 20,000 hoteliers in 100+ countries, Canary equips major brands like Marriott, IHG, and Four Seasons with the technology they need to work smarter and wow their guests.