Growth Marketing Manager - Brand Creative

Responsibilities

• Conceive and launch themed, multi-channel campaigns across paid social, influencer, lifecycle, and organic channels.
• Build and scale the influencer and creator program by sourcing, negotiating, briefing, and managing creators.
• Generate high-performing creative assets, including copy lines, hooks, video ideas, and storyboards.
• Partner with the performance marketing team to feed a constant pipeline of testable creative based on analytics.
• Own the brand voice and customer communication surface, including in-app messaging, lifecycle email, and landing pages.
• Build a structured creative testing system to identify winning patterns in themes, angles, and formats.
• Manage external partners such as agencies, freelancers, and editors to maintain a high-volume content pipeline.
• Liaise with Compliance and Legal teams to ensure all messaging meets regulatory standards for financial services.

Requirements

• 5–9 years of experience in growth, brand, or creative marketing within a DTC or consumer tech company.
• Proven track record of managing multi-channel campaign launches from concept to execution.
• Hands-on experience building and managing influencer or creator marketing programs.
• Strong performance marketing literacy, with the ability to analyze CTR, CPM, hook rate, and CAC/CPA.
• A creative mindset with the ability to write compelling hooks and brief video production effectively.
• Bachelor's degree in marketing, communications, design, business, or a related field (or equivalent portfolio experience).

About the Company

Bright Money is a profitable, India-built, U.S.-market Consumer FinTech designed for middle-income consumers. We provide a suite of SaaS products and AI-driven tools to help users build credit, manage debt, and access suitable financial services. Backed by top global venture capital firms, Bright Money combines consulting rigor with FinTech speed to build a global financial platform.