Growth Marketing Lead

About the Company

Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance. The company collaborates with partners such as The PGA of America, Golf Digest, Troon, and various Major League Baseball teams.

Responsibilities

• Own and optimize paid acquisition across Meta and Google
• Manage campaign setup, audience targeting, creative testing, and budget allocation
• Develop and maintain segmentation frameworks across DTC, B2C, and B2B buyer types
• Build attribution models and reporting from first touch through purchase
• Manage marketing infrastructure using Pardot, Iterable, and Zapier
• Leverage AI to accelerate reporting, automate workflows, and personalize acquisition experiences

Requirements

• Experience in performance marketing, growth marketing, or a combination of paid media and analytics
• Proven hands-on experience managing Meta and Google paid media campaigns
• Experience with marketing automation platforms like Pardot, Iterable, or HubSpot
• Strong background in attribution and funnel analytics
• Demonstrated use of AI tools in day-to-day marketing workflows
• Experience across multiple buyer motions (DTC, B2B, or B2C)
• Eligibility to work in the United States