Growth Marketing Lead

About the Company

Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly by harnessing alternative credit data. Recently named in Forbes’ Fintech 50, Nova Credit provides access to fragmented consumer financial data to help lenders make smarter credit decisions.

Responsibilities

• Drive awareness, demand generation, and thought leadership across the automotive ecosystem
• Create compelling campaigns and execute targeted field marketing initiatives
• Translate complex applicant data concepts into clear value propositions for automotive lenders
• Lead presence at industry conferences and design regional roadshow strategies
• Collaborate with Partnerships, Sales, and Product teams to develop high-impact content
• Measure and optimize content performance to demonstrate ROI through pipeline influence

Requirements

• 4-8 years of experience in B2B growth or campaign marketing
• Exceptional storytelling and writing skills
• Experience in event marketing, including conferences and roadshows
• Strong cross-functional collaboration skills
• Data-informed mindset with ability to optimize based on metrics
• Self-starter mentality capable of building programs from 0 to 1

Preferred Qualifications

• Experience in auto lending marketing
• Visual design sensibility and ability to work with design tools