Growth Marketing Lead

About the Company

FLORA is building the first creative operating system: an infinite canvas designed for the generative computing paradigm. Backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, our platform is used by world-class creative powerhouses like Pentagram, Lionsgate, and Nike.

Responsibilities

• Drive smart paid acquisition efforts to complement organic growth programs
• Own channel strategy and execution for the self-serve business, including planning, budgeting, and performance reporting
• Run structured, scrappy experiments across content and channels, tracking CAC, CPA, and activation rates
• Work closely with Product to optimize the website, landing pages, and core conversion flows
• Lead AEO/GEO and SEO strategy and execution, including keyword research and content planning
• Partner with Product to run lifecycle email campaigns focused on sign-ups and activation

Requirements

• 4+ years in a growth or performance marketing-related role
• Ability to build growth campaigns end-to-end with limited design support
• Strong balance of creative and conversion instincts
• Technical proficiency in CMS and HTML
• Strong analytical skills that pair observation with action

Preferred Qualifications

• Familiarity with self-serve motions and metrics
• Passion for or experience in creative tooling