Growth Marketing Lead

About the Company

Baton Corporation builds and maintains pump.fun — the dominant memecoin launchpad, processing $300M+ in daily volume. We solve hard technical and go-to-market problems at scale using a data-driven, scientific approach.

Responsibilities

• Own growth strategy end-to-end, setting the roadmap for user acquisition and engagement
• Build and lead the growth team, including hiring and managing marketers and creators
• Run paid acquisition across Meta, Google Ads, TikTok, and X Ads
• Drive organic and creator-led growth through UGC and clipping strategies
• Generate and test new ideas constantly without waiting for briefs
• Partner with Legal and General Counsel to ensure all campaigns meet compliance frameworks
• Report on and iterate against performance metrics to scale successful tactics

Requirements

• A few years of experience scaling a consumer product (social, fintech, mobile gaming, etc.)
• Hands-on experience with UGC, content strategies, and paid social/search channels
• Scrappy, high-energy operator mindset suitable for fast-paced environments
• Ability to thrive in ambiguity and build playbooks from scratch

Preferred Qualifications

• Crypto experience as a retail trader or professional
• TradFi experience in growth, marketing, or compliance
• Experience working with legal teams on regulated or sensitive marketing content