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Posted 16 hours ago
Growth Marketing Lead
AirbnbGrowth Marketing Lead, Japan
Requirements
10+ years Growth Marketing experience, Expertise in Search, CRM, Display, and Affiliate, Deep Japan market knowledge, Strong analytical and strategic skills, Cross-functional leadership experience
Skills
MarketingCRMData Analysis
About the role
Responsibilities
- Develop and execute growth marketing strategies tailored to local Japanese nuances and culture
- Lead cross-functional projects with Regional Marketing, Engineering, Product, Data Science, and Creative teams
- Manage growth marketing channels including Search, CRM, Display, and Affiliate
- Define KPIs, set strategic vision, and provide actionable insights and reporting for regional leadership
- Optimize operating rhythms and ways of working between global and regional teams
Requirements
- 10+ years of relevant experience in Growth Marketing (Search, CRM, Display, and Affiliate)
- Proven track record of scaling B2C brands in fast-paced, global environments
- Deep understanding of the Japan market, consumer trends, and digital behaviors
- Expert analytical skills with the ability to leverage data for decision-making
- Strong experience influencing product conversations with engineering and data science partners
- Proficiency with marketing automation, analytics tools, and digital platforms
About the Company
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
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Airbnb · Tokyo