Growth Marketing

About the Company

Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators run their businesses without armies of coordinators through unified back-office intelligence, AI agents, and field applications.

Responsibilities

• Build and execute content strategy across written, social, and video channels to drive inbound demo requests
• Own website conversion including messaging, landing pages, and CTA architecture
• Build and run outbound sequences and email programs to complement sales motions
• Develop LinkedIn and social presence into a genuine pipeline source
• Identify and pursue relevant events, partnerships, and communities
• Work toward a product-led motion as self-serve onboarding matures
• Own analytics to track performance and iterate on successful experiments

Requirements

• Experience in an early-stage B2B company, ideally vertical SaaS
• Proven track record of building an inbound engine from near-zero
• Ability to work independently as the sole growth hire
• Analytical mindset focused on hypothesis testing and experimentation
• Experience working alongside founder-led sales motions