Growth Marketer

About the Company

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.

Responsibilities

• Own customer acquisition targets across growth channels, with accountability for cost-per-acquisition, response rates, and downstream conversion
• Build and manage acquisition campaigns across offline and digital channels, including creative development, audience targeting, and vendor management
• Design and run rigorous tests on formats, messaging, offers, and targeting to continuously improve performance
• Collaborate with design to develop compelling campaign creative
• Translate performance data into actionable decisions regarding channel prioritization
• Work cross-functionally with design, sales, and product to align growth efforts with market expansion plans

Requirements

• 2+ years of growth marketing experience with hands-on ownership of acquisition campaigns
• Experience in consumer or consumer-adjacent businesses
• Strong understanding of campaign operations, production workflows, and vendor management
• Proficiency in list sourcing, segmentation, and A/B testing at scale
• Data fluency with the ability to connect campaign performance to CRM outcomes
• Ability to work in-person in a fast-paced startup environment