Growth Marketer

Responsibilities

• Own the launch funnel by driving user acquisition across key target markets and adjusting strategies for unique channel characteristics.
• Execute full-funnel optimization, iterating on everything from first touch to user activation to reduce drop-off and lift conversion.
• Run a steady cadence of rigorous experiments across landing pages, onboarding flows, messaging, and CTAs.
• Manage paid media spend with strict CAC discipline, focusing on efficient acquisition.
• Develop organic growth levers, including community and referral channels.
• Partner with data teams to ensure tracking integrity, fix attribution models, and instrument a fully measurable funnel.
• Collaborate with Product and GTM teams to feed user insights and friction points back into the product roadmap.

Requirements

• 5-6 years of growth marketing experience with a proven track record of scaling B2C products in high-growth environments.
• High proficiency in paid media and performance marketing channels, specifically scaling under low CAC constraints.
• Strong data-driven mindset with experience owning, instrumenting, and testing consumer funnels.
• Technical fluency with lifecycle/CRM tools and advanced product analytics platforms such as Posthog.
• Excellent communication skills to surface resource needs and operational bottlenecks to stakeholders.
• Ability to thrive in a fast-paced, high-ownership environment at the intersection of product, data, and creative.

Preferred Qualifications

• Fluency in regional languages including Southeast Asian languages, Japanese, Korean, or European languages.
• Web3 literacy and passion for AI products.

Benefits

• A vibrant, multi-cultural workplace with colleagues from over 15 nationalities.
• Direct impact within a flat organizational structure.
• Opportunities to collaborate across the extensive Animoca Brands ecosystem.
• Comprehensive benefits package including medical, life, and transportation allowances.

About the Company

Animoca Brands is a Web3 leader leveraging tokenization and blockchain to deliver digital property rights to consumers and establish the open metaverse. Through its various business pillars, the company operates native Web3 projects, provides digital asset advisory services, and manages a massive investment portfolio including industry leaders like Yuga Labs, Polygon, and OpenSea.