Growth (Lifecycle Marketing)

About the Company

At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We are an in-person company based in Sydney, Australia, guided by principles of being user-first, maintaining high agency, and moving with urgency.

Responsibilities

• Own the customer journey from consideration to checkout, turning prospective customers into activated users and subscribers.
• Build and optimize lifecycle journeys including onboarding, activation, free-to-paid conversion, upsells, and win-backs.
• Manage the promotional and engagement calendar to drive product usage.
• Reduce churn by recovering failed payments and saving at-risk subscribers.
• Develop behavioral segmentation frameworks to drive automated, triggered journeys.

Requirements

• A few years of experience in lifecycle, CRM, or retention marketing.
• Experience with subscription or consumer products.
• Strong focus on metrics like retention, churn, LTV, and free-to-paid conversion.
• Ability to execute end-to-end from data analysis to shipping journeys.

Benefits

• Competitive compensation with meaningful equity upside.
• Company card for food, coffee, and tools.
• Daily team lunch and dinner at the office.
• Unlimited workspace budget.
• Real ownership and impact from day one.
• Visa sponsorship and relocation assistance available.