Growth Lead, SMB Ads

Responsibilities

• Develop and execute acquisition and activation strategies for SMB advertisers on OpenAI's advertising platform
• Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, and campaign creation
• Own SMB acquisition strategy across paid, organic search, social, partnerships, and product-led growth channels
• Partner with Product and Engineering to improve sign-up flows, onboarding, and billing experiences
• Translate SMB customer insights into positioning, messaging, and product feedback
• Use AI tools to accelerate experimentation, analysis, and campaign development
• Build operating rhythms for experiment planning and performance readouts

Requirements

• Significant experience in growth marketing, product growth, performance marketing, or SMB go-to-market roles
• Proven track record of improving self-serve, product-led, or high-volume customer funnels
• Highly analytical with expertise in funnel analysis, cohort analysis, and experimentation
• Strong product instincts to partner with Engineering and Data Science teams
• AI-native workflow approach using tools to generate leverage and prototype ideas
• Experience growing advertisers or merchants through scaled platforms like Google Ads, Meta Ads, or Shopify
• Deep understanding of advertiser acquisition, CAC, LTV, and retention metrics
• Ability to thrive in ambiguous, fast-moving environments