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Posted 11 hours ago
Growth Lead
ButtonGrowth Lead
Requirements
6+ years in growth or marketing, Fintech or crypto experience preferred, Retail trading subject matter expertise, Analytical expertise, Onchain product experience
Skills
MarketingFintechCrypto
About the role
About the Company
Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.
Responsibilities
- Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
- Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
- Own Button's growth strategy which includes acquisition, activation, retention and referral
- Build and run marketing across paid, organic and community channels
- Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
- Partner with engineering to optimize onboarding and the core activation funnel
- Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems
Requirements
- 6+ years in growth, marketing, or user acquisition
- Experience at a fintech, trading platform, or crypto native company preferred
- Subject matter expertise within the retail trading landscape
- Strong written and verbal communication skills
- Strong analytical expertise and ability to use data, build models and run experiments
- High ownership mindset and attention to detail
- Experience with onchain products
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Button · San Francisco
