Growth & Demand Manager

Responsibilities

• Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, focusing on NYC market expansion.
• Design, launch, and optimize end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels.
• Oversee paid digital programs including LinkedIn, Google Ads, and retargeting to maximize lead quality and ROI.
• Partner with digital experience teams to lead CRO initiatives and ensure websites function as high-performing conversion engines.
• Design and execute scalable marketing automation and nurture programs to support lead qualification and sales readiness.
• Own digital demand performance reporting, focusing on leads, SQLs, pipeline contribution, and CAC efficiency.
• Collaborate with global SEO and content teams to drive organic demand growth and long-term pipeline sustainability.

Requirements

• 5+ years of experience in demand generation or digital marketing within B2B service or hybrid tech-service organizations.
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset with experience owning and reporting on marketing-attributed pipeline and ROI.
• Proven ability to work across time zones and collaborate with diverse global stakeholders.
• Excellent communication skills and experience leading or coaching digital marketing specialists.

Benefits

• Comprehensive paid time off package including vacation, sick days, personal days, and recognized holidays.
• Travel perks and discounts.
• Health and wellness programs, including medical, dental, vision, and fertility care.
• 401k program with partial match.
• Tuition reimbursement and employee share plans.
• Opportunities for global career growth within a massive international network.

About the Company

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers, operating in 23 countries. Our purpose is to “open up the world for those who want to see,” providing people around the globe the opportunity to experience amazing travel experiences.