Growth Content Marketing Manager

Responsibilities

• Own Bevi's SEO and AEO/GEO strategy including keyword research, technical audits, and backlink strategy
• Establish presence in AI-generated search responses like ChatGPT and Perplexity
• Manage the monthly creative brief process for Meta, TikTok, LinkedIn, and Google
• Write persona-specific ad copy and maintain a library of vertical-specific variants
• Develop and manage the website content calendar for blog posts and product pages
• Act as the lead for emerging channels including Reddit, X, Threads, and YouTube
• Report on organic search analytics and connect touchpoints to Salesforce opportunities
• Track and report on paid landing page and email program performance

Requirements

• 5-7 years in growth marketing, content marketing, or performance marketing
• At least 2 years of experience spanning creative strategy and hands-on execution
• Proven measurable impact on pipeline through content, SEO, or lifecycle email
• Proficiency with SEMrush or Ahrefs, HubSpot, GA4, and Google Search Console
• Experience with landing page builders or CMS platforms
• Strong ability to write high-performing copy across various digital formats
• Analytical mindset capable of translating performance data into creative decisions
• Ability to be in the office at least 2 days per week in Boston, MA

Benefits

• Comprehensive medical, dental, and vision insurance (95% employer-paid)
• 401(k) with company match
• Flexible PTO and 12 company holidays
• Fully paid parental leave
• Wellness and fitness reimbursements
• Monthly stipends for cell phone and commuting
• Onsite snacks and weekly catered lunch

About the Company

Bevi is a category leader in IoT-enabled beverage technology, on a mission to transform how beverages are delivered and consumed through a connected platform that eliminates single-use waste.