Growth Content Marketing Manager

Responsibilities

• Build Growth Content Marketing as a global discipline, establishing best practices and scalable processes.
• Own the end-to-end demand gen content strategy, including SEO, gated assets, and product-led narratives.
• Write, edit, and ship high-impact content such as SEO pillar pages, ebooks, whitepapers, and product explainers.
• Partner with Product Marketing and Product teams to translate complex technical features and APIs into compelling, searchable content.
• Use customer and market insights to improve ICP targeting, segmentation, and messaging.
• Collaborate with SEO and Performance Marketing to align content with keyword intent and conversion goals.
• Measure and iterate on content performance using data to optimize for traffic quality and pipeline impact.

Requirements

• 6+ years of experience in growth content marketing, demand gen, or SEO-led content roles, ideally within B2B technology.
• Proven track record of creating content that drives measurable business outcomes (traffic, MQLs, and pipeline).
• Exceptional writing and editing skills with the ability to explain technical products and workflows clearly.
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, and content clustering.
• Data-driven mindset with the ability to analyze and optimize content performance.
• Experience managing freelancers or agencies and maintaining high quality standards.
• Proficiency with CMS, SEO, and analytics tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).

Benefits

• Competitive base salary ($110K – $170K) plus equity and bonus opportunities.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and life insurance.
• 20 days of paid vacation and 12 paid company holidays per year.
• Well-being benefits and a collaborative, high-growth work environment.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Qantas—to manage business accounts, payments, spend management, and treasury at a global scale. Valued at US$8 billion, we are building the future of global banking.