Growth & Brand Marketing Lead

About the Company

Founded in 2023 by IIT and Stanford GSB alumni, Truva aims to build the most delightful and trustworthy home-buying experience in India. Their comprehensive platform enables the buyer's journey end-to-end, from discovery and home visits to legal and financial support.

Responsibilities

• Develop and execute a comprehensive growth strategy to attract home sellers and buyers
• Identify and leverage digital and hyperlocal marketing channels
• Create and manage marketing campaigns across social media, SEO, content, email, and paid advertising
• Build partnerships with local businesses, influencers, and community organizations
• Analyze market trends and consumer behavior to optimize growth strategies
• Collaborate with product and sales teams to align marketing efforts with business objectives
• Monitor and measure the performance of all growth initiatives using data and feedback

Requirements

• 5+ years of experience in Growth, Product Marketing, or Brand Marketing roles
• Experience in consumer brands or startups, preferably in real estate
• Proven track record in driving growth through digital and hyperlocal channels
• Strong analytical and design thinking skills
• Bachelor's degree in Marketing, Business, or a related field
• Ability to work as a hustler and get things done

Preferred Qualifications

• Master's degree
• Familiarity with marketing automation tools, analytics platforms, and CRM software