Group Head eCommerce

Responsibilities

• Lead and define overall eCommerce strategy across marketplaces like Shopee and TikTok Shop to drive revenue and profitability
• Own in-app and onsite advertising strategies, including search, discovery, live, and product ads
• Oversee end-to-end marketplace operations, campaign planning, pricing, and logistics coordination
• Lead affiliate and creator commerce strategies to align content with conversion
• Manage and develop multi-functional eCommerce teams across media, affiliates, and operations
• Serve as a senior client-facing representative in strategic meetings and business planning sessions

Requirements

• Strong background in eCommerce marketplaces with hands-on experience in media, affiliates, and operations
• Prior experience in eCommerce or leading beauty players
• Proven track record of managing and scaling eCommerce performance for brands
• Deep understanding of Shopee and TikTok Shop ecosystems
• Strong leadership and people management capabilities
• Excellent communication skills for senior stakeholder and client management

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.