Group Head Affiliate

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Develop full-funnel affiliate strategies aligned with client business objectives
• Identify growth opportunities across publishers, networks, influencers, and commerce platforms
• Build and maintain strong relationships with affiliate networks and direct publishers
• Negotiate commercial terms, commission structures, and exclusive deals
• Monitor daily/weekly performance and optimize toward revenue and efficiency targets
• Act as the main affiliate lead in client meetings and QBRs
• Manage and mentor Executives/Senior Executives in affiliate operations
• Identify upselling opportunities and contribute to new business pitches

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or related field
• 5-8 years of experience in Affiliate Marketing or Performance Marketing
• Experience in an advertising or media agency environment preferred
• Strong understanding of affiliate platforms
• Proficiency in Excel and Google Sheets
• Familiarity with tracking tools, attribution models, and performance dashboards
• Strong negotiation and stakeholder management skills
• Excellent presentation and communication skills