Group Director, Growth Analytics

Responsibilities

• Development of client-specific measurement plans
• Manage day-to-day requirements and workflow related to Business Intelligence & Accountability
• Present research and analytics to clients with a focus on actionable insights
• Advise clients on emerging measurement methodologies like digital optimization and cross-channel attribution
• Manage and train the Business Intelligence & Accountability team in media math and analytics fundamentals
• Ensure Ad Ops processes are aligned with client needs
• Collaborate internally to ensure a data-driven approach to Strategy, Communications Design, and Partnerships
• Identify opportunities to support client needs and contribute to new business

Requirements

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, and DMPs
• Proficiency with digital marketing technologies including DCM, Sizmek, Google Analytics, and IAS
• Knowledge of Tableau, SharePoint, or other data visualization tools
• Proven ability to manage multiple projects and meet tight deadlines
• Strong professional relationship management skills with clients and vendors

Preferred Qualifications

• 15+ years in integrated planning roles within media, publisher, or communications disciplines
• 8+ years of management experience
• Experience with industry tools such as Simmons, MRI, Nielsen, ComScore, or Kantar
• Knowledge of Python, R, or other advanced analytics software
• Strong ability to communicate complex concepts to diverse audiences

Benefits

• Medical and dental coverage
• 401(k) plans and flex spending
• Life insurance and disability coverage
• Employee discount and stock purchase programs
• Paid family benefits
• Discretionary time off, Appreciation Weeks, and Wellness Days

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally through agency networks like UM, Initiative, and Mediahub.