Group Director, Experience Strategy

Responsibilities

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plans, and Content Plans.
• Analyze qualitative and quantitative data to generate actionable insights and translate them into compelling strategic recommendations for clients.
• Map end-user needs and user flows to reduce friction and identify emotional connection points while ensuring accessibility and inclusivity.
• Ensure alignment with overall brand strategy by creating tactical briefs and implementation documentation for program execution.
• Determine omnichannel maturity and enable transformation and modular readiness across various brands.
• Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth.
• Support organic growth and new business initiatives alongside Experience Strategy leadership.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 10+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• Mandatory experience in Oncology due to specific client assignments.
• Proven experience within the Pharmaceutical, Biotech, or Healthcare marketing industries.
• Deep understanding of creating omnichannel experiences for both Healthcare Professionals (HCPs) and patients/caregivers.
• Proficiency with digital collaboration and journey mapping tools such as Miro, Mural, or Airtable.
• Working knowledge of marketing automation and CRM platforms like Veeva, Salesforce, or Adobe.
• Exceptional communication and presentation skills for engaging senior stakeholders.

About the Company

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry. As part of a fully integrated commercialization platform through EVERSANA®, we provide next-generation creative, media, enterprise solutions, and data analytics services. We are driven by the human experiences of patients and doctors, working to make healthcare more achievable through innovation and connection.