Group Director, Audience Analytics

Responsibilities

• Lead the development of comprehensive B2B audience strategies and addressable frameworks
• Create compelling audience narratives and presentations for clients and internal stakeholders
• Oversee onboarding and integration of first-party and B2B intent data into the Omni platform
• Coordinate with global market teams to ensure consistent implementation of audience strategies
• Lead and develop audience professionals in a high-performance environment
• Serve as a strategic partner to senior-level client stakeholders to drive account growth
• Collaborate with internal strategy, media planning, and growth analytics teams
• Stay current with AI and automation trends to enhance audience analysis and modeling

Requirements

• Proven success in B2B addressable account strategies and pipeline growth
• Strong understanding of buyer personas and account segmentation
• Experience with DMPs, CDPs, and B2B intent data platforms
• Proficiency with AI and automation tools for audience strategy
• Excellent communication and presentation skills for C-suite engagement
• Proven leadership and team development experience
• Deep understanding of B2B technology sales cycles and enterprise marketing

Preferred Qualifications

• 8+ years of experience in B2B audience strategy or account-based marketing in an agency environment
• Advanced analytics and strategic market research knowledge
• Familiarity with Omnicom's Omni platform
• Hands-on experience with B2B data partners like Bombora, Dun & Bradstreet, or LinkedIn
• Experience managing strategies across multiple global markets

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount and stock purchase programs
• Paid family benefits