Group CRM & Loyalty Transformation Lead

Responsibilities

• Bring the CRM and loyalty transformation roadmap to life by turning strategy into practical plans
• Evolve McArthurGlen Club into a more compelling loyalty proposition
• Use customer data and insight to improve engagement, retention, and reactivation
• Partner with Digital, Technology, Data, and regional teams to improve platforms and personalisation
• Create scalable ways of working for consistent CRM and loyalty activity across the Group
• Set standards for testing, measurement, and optimisation
• Lead and develop the CRM and loyalty team through the transformation period

Requirements

• Senior experience in CRM, loyalty, or customer engagement within a consumer-facing business
• Proven track record of delivering customer transformation programmes
• Understanding of CRM platforms, loyalty propositions, and first-party data
• Ability to work across product, data, technology, and marketing teams
• Strong commercial judgement and analytical mindset
• Experience leading teams through change in a matrix environment
• Fluency in English
• Ability to travel to European centres when needed

Benefits

• Competitive salary and performance bonus of up to 30%
• Wellbeing allowance for yoga, gym, or other activities
• 2 paid volunteering days per year
• Exclusive discounts at Designer Outlets
• Hybrid working options
• Access to LinkedIn Learning

About the Company

McArthurGlen Group is Europe’s leading owner, developer, and manager of designer outlets, managing over 20 designer outlets across 8 countries.